It has been a pleasure working with iDEEa on the University of Toronto’s recent sneaker culture panel discussions and events. iDEEa’s passion, enthusiasm and professionalism for thier work is obvious and contagious. It’s exciting to see something as common as a sneaker be used as an effective means of community engagement and education. iDEEa uses the sneaker as a point of access and outreach to bridge worlds and unpack assumptions, myths and biases. Their work is inventive and relatable, to young and old, but also meaningful, impactful and relevant, as it addresses colonial positionalities and present day issues. iDEEa’s work has provided the community with a great opportunity to learn how to critically think and shape our interactions with others. The true power of iDEEa s work is in the ability to use contemporary culture as a vehicle to prepare us to gain understanding, insight and education about ourselves, others and the community at large. (great line)
The iDEEa Consultancy Group is a consultancy group specializing in community engagement through contemporary culture. By spanning boundaries we create, communicate, and market new experiences and ideas for brands, institution, and organizations.
- Marketing Campaign Creation and Activation Development
- Creative Partnerships and Sponsorship Activations
- Content Creation and Development
- Event Conceptualization and Management Services
- Educational Programs and Initiative Consulting
- Talent Management
We had a blast working with iDEEa, we know how much work goes into pulling events together and the iDEEa made it look seamless.
I had the pleasure of working with Dion Walcott on my exhibition; Out of the Box: The Rise of Sneaker Culture (2013-2014) held at the Bata Shoe Museum. From the very start of the project, I turned to Dion for his expert opinion and guidance. He quickly became a champion of the exhibition generously giving of his time and his connections, drawing on his personal network to ensure it’s delivery was exceptional. Dion was hired by the Bata Shoe Museum to develop and facilitate all of the programming throughout the year-long duration of the exhibition. He conceptualized and executed an exceptional set of programs which included presentations by celebrities within the sneaker world and youth engagement segments. Dion continues to be a key figure that I turn to for his connection and expertise in contemporary culture. I believe that he would be an invaluable partner to any program/organization.